AI Traffic
Matomo AI Traffic Analytics
Separate AI-referred human visits from chatbot requests and AI-agent activity.
What it does
- Use the AI Assistant acquisition channel to segment recognized referrals and compare engagement and conversions.
- Report chatbot requests separately from human visits; bot and agent reporting require supported telemetry or integrations.
- The full AI analytics offering is included in paid Cloud plans or provided as a paid On-Premise add-on. The free core and basic referral channel do not establish that all AI reports are free.
Who it is for
Analytics teams measuring AI referral acquisition and separating automated site activity.
Platforms & scope
ChatGPTMicrosoft CopilotGeminiClaudeMistral Le ChatMeta AIiAskPerplexity
Sources & verification
Last checked:
Checked against official product information. This is a source review, not a hands-on test. Features and plans may change.